Postcards from Jaipur: A Journey into Craft and Colour
Where Rooh Collective finds its rhythm in the heart of India
There’s a city in India where colour dances through every street, where craft isn’t a trend but a way of life. Jaipur—the Pink City—is where the story of our newest collection begins. At Rooh Collective, we believe every garment should carry a soul, and in Jaipur, we found stories stitched into every fold of fabric, into every carved wooden stamp, and whispered through the hands of artisans who have been perfecting their craft for generations.
A Living Canvas: Jaipur’s Handmade Beauty
Walking through Jaipur is like stepping into a living painting. The scent of marigold and spice drifts through sun-drenched courtyards. Silks sway gently in the warm breeze, and walls washed in rose and terracotta stand as quiet witnesses to centuries of art and heritage.
We wandered through ancient alleys and family-run studios, where block printing, hand-dyeing, and traditional embroidery are still done the way they’ve always been—slowly, carefully, by hand. In these moments, time stood still. Fingers dipped in indigo and ochre told stories older than memory—tales passed down not through words, but through technique and tradition.
These are not just garments. These are wearable works of art, brought to life by artisans whose hearts are in every stitch.
The Heart of Rooh Collective
Born from love, legacy and slow fashion, Rooh Collective has always been about more than just beautiful clothing. "Rooh" means spirit or soul in Hindi—and our mission is to create meaningful, handcrafted pieces that speak to the spirit of the wearer, while honouring the hands that made them.
We partner with ethical, small-scale studios across India, working closely with artisans to preserve traditional Indian craftsmanship. From hand dyed maxi dresses to delicately embroidered co-ord sets, every Rooh piece is created with intention—designed in Australia and handmade in India, using natural materials and low-impact dyes.
Our trip to Jaipur was a reminder of why we do what we do: to slow down, to honour the art of making, and to celebrate the human touch in every thread.
Pieces woven with Spirit
Our pieces are romantic, earthy, full of colour and life. Steph (our Creative Director) is inspired by moments we held close—a cup of chai shared with an artisan, a rooftop filled with drying fabric, the golden light of late afternoon in the Pink City.
These garments carry with them more than fabric and form. They carry the spirit of Jaipur, the soul of Rooh, and the hope that when you wear them, you’ll feel part of the story too.
DISCOVER OUR HANDCRAFTED PIECES HERE
Follow Our Journey
We’re so excited to share more behind the scenes of this beautiful journey. Follow us on Instagram or Tiktok to explore the craft, connection and stories that breathe life into each Rooh piece.
📍 Rooh Collective – Conscious in our minds. Romance in our hearts. Art in our pieces.